About Us

Our vision is to help establish a Canadian culture of responsible financial behaviour.

We aim to enhance the personal financial well-being of all Canadians by strengthening their financial health.

We focus on financial counselling education, accreditation of agencies, certification of financial counsellors and are committed to research and advancing policy initiatives concerning personal finance and industry advocacy.

Our extensive expertise has been gained through working with Canadian consumers and debtors for almost 50 years.

We are often called upon to provide in-depth perspectives on the topic of personal finance and to provide input and make recommendations to legislative and policy matters at federal, provincial and local levels of government.